Business Intelligence (BI) is a set of theories, methodologies, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle enormous amounts of unstructured data to help identify, develop and otherwise create new opportunities. BI, in simple words, makes interpreting voluminous data friendly. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability. BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics.
HEN’s Business Intelligence practice can help our client to turn sales, marketing financial data into high valuable information, reporting and analytics. This improves the performance of the enterprise by making better decisions and better investments. Our qualified professionals help to drive innovation.
Our competencies in Business Intelligence Enterprise BI Strategy: We can help you define a holistic business intelligence strategy that measurably improves your sales and marketing effectiveness.
Information Management: We can facilitate your commercial data integration, information governance, data mastering and aggregation of diverse datasets.
Analytics and Reporting: We can provide untapped insight through specialized executive dashboards, sales force reports and scorecards, ad hoc analytics, marketing campaign ROI analysis and regulatory compliance tracking reports.